SEO Glossary
A comprehensive glossary of SEO terms every Bangladesh business owner should know.
A
Alt Text
A text description added to an image's HTML tag that helps search engines understand the image content and improves accessibility.
Anchor Text
The clickable text in a hyperlink. Search engines use anchor text to understand what the linked page is about.
B
Backlink
A link from one website to another. Backlinks are a major ranking factor as they signal trust and authority.
Black Hat SEO
Unethical SEO tactics that violate search engine guidelines, such as keyword stuffing, cloaking, and link schemes.
Bounce Rate
The percentage of visitors who leave your site after viewing only one page. A high bounce rate may indicate poor user experience.
C
Canonical Tag
An HTML element that tells search engines which version of a page is the master copy to prevent duplicate content issues.
Core Web Vitals
A set of metrics by Google measuring page load speed (LCP), interactivity (FID), and visual stability (CLS).
Crawling
The process by which search engine bots discover and scan web pages by following links.
D
Domain Authority
A score (1-100) developed by Moz that predicts how well a website will rank in search results.
E
E-E-A-T
Experience, Expertise, Authoritativeness, and Trustworthiness - Google's quality criteria for evaluating content.
F
Featured Snippet
A special search result that appears at the top of Google's results page, providing a direct answer to a query.
G
Google Business Profile
A free tool from Google that lets businesses manage how they appear in Google Search and Maps.
I
Indexing
The process of adding web pages to Google's database so they can appear in search results.
Internal Linking
Links that connect pages within the same website. Important for site structure and distributing page authority.
K
Keyword Density
The percentage of times a keyword appears on a page compared to the total word count.
Keyword Research
The process of finding and analyzing search terms that people use to find information, products, or services.
L
Link Building
The practice of acquiring hyperlinks from other websites to your own, improving your site's authority and rankings.
Long-tail Keyword
A more specific, longer search phrase (usually 3+ words) with lower search volume but higher conversion intent.
M
Meta Description
An HTML attribute that provides a brief summary of a page's content. Displayed in search results under the title.
N
NAP
Name, Address, Phone number - consistent NAP across the web is critical for local SEO.
O
Organic Traffic
Visitors who arrive at your website through unpaid search engine results, as opposed to paid ads.
P
Page Authority
A score predicting how well a specific page will rank in search results.
R
Robots.txt
A file that tells search engine crawlers which pages they can and cannot access on your website.
S
Schema Markup
Structured data code added to your website to help search engines understand your content and display rich results.
Search Intent
The purpose behind a user's search query - informational, navigational, transactional, or commercial.
SERP
Search Engine Results Page - the page displayed by search engines in response to a user's query.
Sitemap
A file listing all important pages on your website, helping search engines discover and index your content.
T
Technical SEO
Optimizing the technical aspects of a website (speed, crawlability, security) to improve search engine rankings.
Title Tag
The HTML element that specifies the title of a web page. Displayed in search results and browser tabs.
W
White Hat SEO
Ethical SEO practices that follow search engine guidelines and focus on providing value to users.
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