Disclaimer

Search engine optimisation (SEO) is a long-term, multi-variable discipline. While Adfix employs proven, ethical, and data-driven strategies, we do not guarantee specific rankings, positions, or placement on Google, Bing, or any other search engine for any keyword or search query.

Search engine algorithms are owned and operated exclusively by third parties (Google LLC, Microsoft, etc.) and are subject to change without notice. Rankings can be affected by factors entirely outside our control, including but not limited to:

• Core algorithm updates (e.g. Google Helpful Content, Panda, Penguin, Core Updates)
• Competitor activity and increased market competition
• Changes made to the client's website without Adfix's knowledge or approval
• Domain age, authority, and historical backlink profile
• Google Search Generative Experience (SGE) and AI-driven SERP changes
• Technical issues on the client's hosting or server environment
• Industry-wide volatility or seasonal search trends

Any projections of organic traffic growth, lead volume, or revenue uplift provided in proposals, case studies, or consultations are based on historical data, industry benchmarks, and reasonable assumptions. These figures are illustrative only and do not constitute a financial guarantee or contractual commitment. Actual results will vary depending on market conditions, the competitiveness of target keywords, client industry, website quality, and the client's own business operations.

Case studies, testimonials, and results featured on this website represent the experiences of specific clients under specific circumstances. Past performance is not indicative of future results. Individual outcomes will vary based on industry, competition level, starting baseline, budget, timeline, and the quality of implementation. No case study should be interpreted as a promise of similar results for any prospective client.

For Google Ads and other paid media services, Adfix manages campaigns on behalf of clients but does not control the advertising platforms' policies, auction dynamics, or quality score algorithms. We cannot guarantee:

• A specific cost-per-click (CPC) or cost-per-acquisition (CPA)
• Ad approval by Google or Meta for all creative or landing page combinations
• Specific impression share, click-through rates, or conversion volumes
• Immunity from ad account suspensions due to platform policy changes

Ad spend is paid directly to the advertising platform by the client and is separate from Adfix management fees. Adfix is not responsible for budget overruns caused by platform billing errors or client-side account changes.

We make reasonable efforts to ensure the information on this website is accurate and up to date. However, Adfix Agency Ltd. makes no warranties or representations about the completeness, accuracy, reliability, or suitability of any information on this website for any purpose. Information may be changed or updated at any time without notice. Any reliance you place on such information is strictly at your own risk.

This website may contain links to third-party websites for reference or informational purposes. Adfix Agency Ltd. has no control over the content, privacy policies, or practices of those sites and accepts no responsibility for them. The inclusion of any link does not constitute an endorsement of the linked site.

Adfix Agency Ltd. commits to using only white-hat, Google-compliant SEO techniques in line with Google's Search Essentials (formerly Webmaster Guidelines). We do not engage in link schemes, keyword stuffing, cloaking, or other manipulative tactics that violate search engine policies. However, we cannot be held responsible for penalties arising from pre-existing violations on a client's website or actions taken by the client outside of our agreement.

To the fullest extent permitted by applicable law, Adfix Agency Ltd. shall not be liable for any direct, indirect, incidental, consequential, or punitive loss or damage arising from your use of this website, reliance on any content herein, or from the delivery (or non-delivery) of any digital marketing service outcome. This includes, without limitation, loss of rankings, loss of organic traffic, lost business revenue, or data loss.

If you have any questions about this disclaimer, please contact us: