Google Algorithm Updates
A timeline of major Google search algorithm updates and their impact on SEO strategy.
February 2026 Core Update
Broad core update with enhanced AI content evaluation, prioritizing human-edited and expert-reviewed content across all niches. Sites relying on unreviewed AI output saw measurable ranking declines.
January 2026 Spam Update
Targeted AI-generated link schemes, parasite SEO on high-authority domains, and automated redirect manipulation tactics. Manual actions issued for large-scale offenders.
November 2025 Core Update
Broad core update focusing on content quality and E-E-A-T signals. Sites with thin or AI-generated content without human oversight saw significant drops.
August 2025 Helpful Content Update
Refinement of the helpful content system, rewarding sites that provide genuine expertise and first-hand experience.
May 2025 Spam Update
Targeted link spam, cloaking, and AI-generated spam content at scale. Recovery required removing spammy practices.
March 2025 Core Update
Major core update with significant ranking changes across industries. Quality content and user experience were key factors.
November 2024 Core Update
Broad core update emphasizing authoritative content and improved user experience signals.
August 2024 Core Update
Focused on reducing low-quality content in search results. Sites with original research and expert analysis benefited.
March 2024 Core Update
Combined core and spam updates targeting manipulative SEO practices and rewarding helpful, people-first content.
November 2023 Core Update
Significant ranking volatility across many niches. Focus on content depth and user satisfaction metrics.
October 2023 Spam Update
Targeted cloaking, hacked content, auto-generated spam, and scraped content across multiple languages.
September 2023 Helpful Content Update
Major update to the helpful content system with improved classifiers for identifying unhelpful content.
August 2023 Core Update
Broad core update with notable impact on health, finance, and YMYL topics. E-E-A-T signals heavily weighted.
April 2023 Reviews Update
Expanded review system beyond product reviews to cover services, businesses, and other reviewable topics.
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