Cumilla Care Clinic: #1 Google Maps Ranking
Cumilla Care Clinic had 15 years of clinical excellence but was virtually invisible online. In just 4 months, Adfix Agency transformed their local digital presence - securing the #1 Google Maps position, generating 81 new patient reviews, and tripling website traffic. Their appointment book went from available to 2-week waitlisted.
Background
Established in 2008, Cumilla Care Clinic offers 12 specialties across a 40-bed facility in Cumilla city centre. Despite strong word-of-mouth reputation, they watched newer clinics with basic Google Business Profiles steal local search traffic. The clinic director learned about local SEO from a patient who had found a competitor on Google Maps.
What We Found
- ✕Google Business Profile was unclaimed - any competitor could have edited it
- ✕Zero citations across any local or healthcare directories - no NAP consistency
- ✕Website had no LocalBusiness or MedicalOrganization schema markup
- ✕All 12 specialty departments had the same generic page title: 'Services | Cumilla Care Clinic'
- ✕No patient review strategy - only 3 Google reviews in 15 years of operation
- ✕Photos on the website were 5MB+ JPEGs - 12-second load time on mobile
Our Strategy
1Phase 1: Google Business Profile Overhaul (Week 1)
- Claimed and verified ownership via postcard verification
- Uploaded 40 professional photos covering reception, specialist rooms, equipment, and exterior
- Added all 12 medical specialties as services with full descriptions
- Set up weekly GBP Posts schedule - medical tips, doctor availability, health awareness
- Enabled messaging, Q&A section populated with 25 pre-answered patient questions
- Corrected opening hours, phone, and address for consistency with website
2Phase 2: Citation & NAP Consistency (Weeks 2–4)
- Built 85 citations across healthcare directories, local portals, and social platforms
- Audited and corrected 12 existing inconsistent citations found on old directories
- Submitted to Bangladesh-specific directories: BDShops, FindDoctorBD, and Shohoz Health
- Implemented consistent NAP (Name, Address, Phone) formatting across all touchpoints
3Phase 3: Review Generation Campaign (Weeks 3–8)
- Trained front-desk staff on asking satisfied patients for Google reviews post-appointment
- Created an SMS follow-up sequence with review request links sent 24 hours after visits
- Generated 81 new 5-star reviews - moving from 3 to 84 total reviews
- Responded to every review (positive and negative) with professional, personalised replies
4Phase 4: Local Content & On-Page (Weeks 5–16)
- Created 22 specialty service pages with Cumilla-specific content (e.g., 'Gynecologist in Cumilla City')
- Implemented MedicalOrganization, Physician, and FAQPage schema across specialty pages
- Wrote 8 health guides targeting Cumilla-specific health queries
- Optimised all images to WebP under 200KB - mobile page load improved from 12s to 2.3s
Performance Data
Monthly Organic Traffic Growth
Sessions from organic search, month by month
Patient Calls Over Time
Business impact beyond traffic
Keyword Position - Before vs After
Google ranking position (lower = better)
Month-by-Month Milestones
Traffic, keywords & backlinks tracked monthly
| Month | Traffic | Keywords | Backlinks | Milestone |
|---|---|---|---|---|
| Month 1 | 180 | 3 | 0 | GBP live & optimised |
| Month 2 | 320 | 12 | 85 | Citations complete, 28 reviews |
| Month 3 | 510 | 24 | 91 | 81 reviews, Maps rank improving |
| Month 4 | 810 | 38 | 95 | #1 Google Maps for primary terms |
ROI Breakdown
Frequently Asked Questions
Why was Google Business Profile the first priority?
How did you get 81 reviews in such a short time?
Is it ethical to do SEO for a healthcare business?
"Patients now tell us they found us easily on Google Maps. Our appointment book is full 2 weeks in advance - something that never happened before."
Dr. Nasreen Akter
Medical Director, Cumilla Care Clinic