Skip to main content
    Adfix Agency - #1 SEO & Digital Marketing Agency in Bangladesh
    Roofing SEO services in New York - expert roofing search optimization by Adfix Agency
    New York Roofing SEO Experts

    New York Roofing SEO Services

    Capture emergency and scheduled service leads in New York with local SEO domination strategies that put your roofing business at the top of Google Maps and local search results. We capture roofing searches triggered by storm events, hail damage, and insurance claims that represent the most profitable roofing projects.

    Local 3-Pack Specialists Emergency Keyword Focus Call Tracking Enabled
    Step 1
    Free Consultation
    We analyze your roofing site
    Step 2
    Custom Strategy
    Tailored plan for roofing
    Step 3
    Get Results
    Watch your rankings & revenue grow
    New York service businesses see 3.5x more calls from organic
    Service area pages covering every neighborhood you serve
    Before/after project portfolios that build instant trust
    Local Market Intelligence

    About New York

    A snapshot of the New York market: who lives here, what drives the economy, and the local landscape that shapes every campaign we run.

    Internet Access
    92%
    Competition
    Very High
    Business Density
    Very High
    Economic Focus
    Finance
    Map Pack
    Saturated

    New York Roofing SEO Agency - Top-Rated

    We deliver specialized New York roofing SEO services focused on service area pages, emergency keyword targeting, and Google Business Profile optimization.

    Digital transformation in New York has accelerated dramatically, with local businesses increasingly competing for the same online visibility that drives foot traffic and revenue.

    The search landscape in New York is characterized by very high competition, where only businesses with technically sound websites and authoritative content can secure top positions.

    Google Maps results in New York show saturated saturation, meaning only businesses with fully optimized GBP profiles, strong review signals, and consistent citations will break into the top 3.

    The roofing ecosystem in New York reflects broader economic trends across United States, with increasing digital adoption driving fundamental changes in how consumers discover and select service providers. Businesses that align their roofing marketing strategies with these evolving search behaviors position themselves for sustained growth in New York's dynamic marketplace.

    Demand for roofing services in New York is being reshaped by demographic transitions in surrounding neighborhoods, with younger households exhibiting markedly different research habits than the previous generation. These newer buyers expect mobile-optimized experiences, instant access to pricing transparency, and authentic review histories before they ever pick up the phone. SEO strategies in New York that ignore this generational shift will progressively lose share to operators who embrace it.

    ROI Metrics

    Avg CPC$20-50
    Conv. Rate4.8%
    Lead Value$3,000-20,000
    Avg ROI11x

    Why New York Roofing Businesses Need Professional SEO

    Roofing SEO is uniquely event-driven. Storm damage triggers massive search spikes within hours, and companies with pre-optimized emergency pages capture the most valuable restoration projects. New York homeowners rely on search for finding roofing providers, especially during emergencies. The local 3-pack dominates these searches, and businesses without optimized Google Business Profiles and service area pages are effectively invisible. The businesses that win are those with strong reviews, neighborhood-specific content, and lightning-fast mobile experiences.

    Strategic patience pays unusually high dividends in New York's roofing SEO landscape because the businesses willing to invest steadily for two to three quarters before judging results almost always outperform those chasing quick wins. Search engines reward consistency and depth, and the roofing operators in New York who treat SEO as a multi-year discipline rather than a quarterly experiment build moats that competitors find prohibitively expensive to cross.

    Search results pages for major roofing queries in New York now feature an increasing mix of AI overviews, video carousels, map packs, and people-also-ask boxes that compress the traditional ten blue links into a much smaller area. Competing in this environment requires explicit optimization for each SERP feature relevant to your category, not just for the classic organic listings. Businesses in New York that adapt their strategies to this richer SERP layout claim visibility their competitors leave on the table.

    New York Roofing SEO Challenges Businesses Face

    Understanding the unique challenges facing roofing businesses in New York is the first step toward building an effective SEO strategy.

    01

    Storm-driven demand spikes. Severe weather events create sudden surges in roofing searches that favor already-ranking businesses

    02

    High-ticket trust barrier. Roof replacements cost $8,000-25,000+, requiring extensive trust signals before homeowners commit

    03

    Storm chaser competition. Out-of-town contractors flood local markets after major weather events, competing for the same keywords

    04

    Insurance claim complexity. Homeowners searching for roof damage assessment and insurance claim help need specialized content

    05

    Long sales cycle for non-emergency work. Planned roof replacements involve weeks of research, requiring nurturing content

    Common Pitfalls

    New York Roofing SEO Mistakes Businesses Must Avoid

    These common errors cost New York roofing businesses thousands in lost revenue every month.

    Mistake #1

    Missing Storm Damage Response Pages

    Roofing companies without pre-built storm damage landing pages lose thousands when severe weather hits and homeowners immediately search for emergency roof repair.

    Mistake #2

    Missing Emergency Keywords

    Urgent searches like "emergency roofing New York" convert at 3-5x normal rates. Most home service businesses do not have pages targeting these high-value queries.

    Mistake #3

    Incomplete Google Business Profile

    GBP profiles without service categories, hours, photos, and service area definitions miss the local 3-pack for roofing searches in New York.

    Mistake #4

    No Before/After Content

    Visual proof of completed roofing projects builds trust and earns engagement. Text-only service descriptions fail to differentiate you from competitors.

    Mistake #5

    Ignoring Seasonal Search Trends

    Roofing demand fluctuates seasonally. Not preparing content and campaigns ahead of peak seasons means losing to competitors who plan ahead.

    Mistake #6

    Poor Mobile Click-to-Call UX

    Over 70% of roofing emergency searches happen on mobile. Sites without prominent, tappable phone numbers lose leads to competitors with better mobile UX.

    Why Adfix

    Why New York Roofing Businesses Choose Adfix Agency

    Your Dedicated Roofing Growth Partner in New York

    • Deep expertise in roofing SEO strategies and conversion optimization
    • Proven track record with roofing businesses across United States
    • Data-driven approach using enterprise-grade tools and AI-powered insights
    • Transparent reporting with clear ROI metrics and monthly strategy calls

    Roofing Lead Specialists

    Proven strategies for generating emergency and scheduled service leads through local search domination.

    Job-to-Revenue Tracking

    Connect organic search leads directly to completed jobs and revenue with call tracking and attribution.

    Live Lead Dashboards

    Real-time visibility into call volume, form submissions, and lead quality from organic search campaigns.

    AI Local Intelligence

    AI-powered analysis of service demand patterns, seasonal trends, and competitive gaps in your service area.

    New York Service Area Expertise

    Deep understanding of New York's neighborhoods, service patterns, and homeowner demographics.

    Seasonal-Ready Plans

    Flexible packages that scale with seasonal demand without locking you into unnecessary commitments.

    Our Approach

    New York Roofing SEO Process - How It Works

    A proven, data-driven approach tailored to New York's roofing market dynamics.

    01
    1

    Storm response content strategy with pre-built pages for hail damage, wind damage, and storm repair ready to rank when events occur

    Storm response content strategy with pre-built pages for hail damage, wind damage, and storm repair ready to rank when events occur

    02
    2

    Insurance claim assistance content targeting 'roof insurance claim {city}' and 'storm damage assessment' keywords

    Insurance claim assistance content targeting 'roof insurance claim {city}' and 'storm damage assessment' keywords

    03
    3

    Material comparison landing pages for asphalt shingles vs

    metal roofing vs. tile, capturing research-phase homeowners

    04
    4

    Before-and-after project galleries organized by neighborhood to build hyper-local trust and social proof

    Before-and-after project galleries organized by neighborhood to build hyper-local trust and social proof

    05
    5

    Seasonal maintenance content calendar with roof inspection guides timed to pre-storm and post-winter seasons

    Seasonal maintenance content calendar with roof inspection guides timed to pre-storm and post-winter seasons

    AI-Powered SEO

    New York Roofing AI SEO & GEO Services

    As AI-powered search tools become mainstream, New York roofing businesses need strategies that ensure visibility across both traditional and AI-driven search platforms.

    Google AI Overviews

    • Optimize roofing content for AI snippets
    • Structured data for entity recognition
    • Comprehensive topical authority building

    ChatGPT & Perplexity

    • Position your roofing business as AI-recommended
    • Knowledge graph optimization
    • Content designed for AI comprehension

    Voice & Smart Assistants

    • Conversational roofing content for voice
    • FAQ optimization for featured snippets
    • Local data sync across AI platforms
    ROI Calculator

    See Your Potential SEO Returns

    Input your industry and monthly budget to get realistic traffic, lead, and revenue projections

    $500$5,000
    2,000 visits
    Monthly Traffic
    64 leads
    Monthly Leads
    $28,800/mo
    Est. Revenue
    1340%
    Projected ROI

    For every $1 invested, earn $14 back

    *Projections based on industry averages over 6-12 months. Actual results may vary.

    Deliverables

    New York Roofing SEO Monthly Deliverables

    1
    Month 1
    Local Foundation
    • Roofing website technical audit
    • New York service area competitor analysis
    • Emergency and service keyword research
    • Google Business Profile optimization
    2
    Month 2
    Service Area SEO
    • Neighborhood service area page creation
    • Before/after project portfolio setup
    • New York local directory submissions
    • Review generation system implementation
    3
    Month 3
    Lead Acceleration
    • Local sponsorship link building
    • New York community engagement campaigns
    • Seasonal content preparation
    • Call tracking and lead attribution setup
    4+
    Month 4+
    Domination & Growth
    • Advanced service area expansion
    • Video testimonial content strategy
    • New York market dominance campaigns
    • Monthly job booking and revenue analytics
    Technical Excellence

    Technical SEO for New York Roofing Websites

    A technically sound website is the foundation of every successful roofing SEO campaign in New York. Our technical audits cover every element that affects your search performance.

    Server-side performance optimization is a critical technical differentiator for roofing websites competing in New York. Implementing edge caching, optimizing database queries, and leveraging modern image formats like WebP and AVIF can reduce page load times by 40-60%. A measurable improvement that directly impacts both rankings and conversion rates in New York's competitive search landscape.

    For roofing businesses in New York, technical SEO goes beyond basic site speed. We conduct deep crawl analysis to identify and fix indexation issues, canonicalization errors, and structured data gaps that prevent your pages from ranking. Our team implements roofing-specific schema markup that helps search engines understand your services, pricing, and service areas throughout New York.

    Core Web Vitals optimization is especially critical for roofing sites in New York, where mobile users make up over 78% of search traffic. We ensure your Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift scores exceed Google's thresholds, directly improving both rankings and user experience.

    Site Architecture Audit

    Complete crawl analysis of your roofing website's URL structure, internal linking, and information hierarchy

    Core Web Vitals

    Performance optimization targeting LCP < 2.5s, FID < 100ms, and CLS < 0.1 for New York mobile users

    Schema Markup

    Implementation of Roofing-specific structured data including LocalBusiness, Service, and FAQ schemas

    Mobile-First Optimization

    Responsive design audit and AMP/PWA assessment for New York's mobile-dominant search market

    Crawl Budget Management

    Ensuring Google efficiently crawls and indexes your most valuable roofing pages

    Security & HTTPS

    SSL certificate validation, mixed content fixes, and security headers that build trust with New York visitors

    Content Strategy

    Roofing Content Strategy for New York Market Dominance

    Content is the engine that drives organic visibility. Our New York roofing content strategy targets every stage of the buyer journey.

    Localized landing pages that go beyond surface-level mentions of New York neighborhoods to include genuinely useful local context, such as service-area specifics, regional case examples, and locally relevant pricing context, consistently outperform generic location pages. The investment required to produce truly local content is higher, but the resulting ranking durability and conversion uplift more than justify the additional effort for serious roofing operators in New York.

    Our content team creates roofing-specific assets designed to capture New York search demand at every funnel stage. Top-of-funnel educational content targets broad awareness queries, while middle-of-funnel comparison guides and case studies nurture prospects toward conversion. Bottom-of-funnel service pages with strong local signals convert high-intent searchers into leads.

    We build content clusters around your core roofing services, establishing topical authority that Google rewards with higher rankings. Each content piece is optimized for both traditional search and AI-powered discovery platforms, ensuring your New York business appears in ChatGPT recommendations, Google AI Overviews, and Perplexity answers.

    Pillar Content

    Comprehensive guides covering core roofing topics in New York

    • 2,500-4,000 word authority pieces
    • Internally linked topic clusters
    • E-E-A-T optimized authorship

    Local Content

    New York-specific content targeting local search intent

    • Neighborhood service pages
    • Local case studies and results
    • Community involvement stories

    Conversion Content

    High-intent pages designed to convert New York visitors

    • Service comparison pages
    • ROI calculators and tools
    • Client success stories
    Authority Building

    New York Roofing Link Building & Authority Strategy

    High-quality backlinks remain one of the strongest ranking signals. Our roofing-specific link building strategy builds genuine authority in New York's market.

    Earning links from New York educational institutions, charitable organizations, and civic resource pages produces an exceptionally strong trust signal because these domains are difficult to acquire links from and rarely link to commercial businesses without genuine cause. roofing businesses in New York that develop authentic community engagement programs find that high-value backlinks follow naturally from this work, often becoming the single most authoritative links in their entire profile.

    For roofing businesses in New York, generic link building simply does not work. We focus on acquiring links from industry-relevant publications, New York business directories, professional associations, and local media outlets that Google recognizes as authoritative sources for your niche. Every link we build passes editorial review and adds genuine referral value.

    Our digital PR team creates data-driven stories and expert commentary opportunities that naturally attract coverage from journalists and bloggers in New York and across United States. This earned media approach builds sustainable authority that compounds over time, unlike paid link schemes that risk penalties.

    01
    Industry-Specific Outreach

    We target roofing publications, trade journals, and professional organizations relevant to New York businesses for high-authority editorial placements.

    02
    Local Citation Building

    Comprehensive NAP consistency across New York business directories, chamber of commerce listings, and local industry associations that strengthen your local SEO signals.

    03
    Digital PR & Media

    Expert commentary placement, data-driven press releases, and thought leadership content that earns natural links from United States's top news outlets.

    04
    Competitor Link Analysis

    Reverse-engineering your New York roofing competitors' backlink profiles to identify and replicate their most valuable link sources.

    Market Intelligence

    New York Roofing SEO Trends & Industry Statistics

    Data-driven insights that inform our roofing SEO strategies in New York. Understanding these trends is essential for staying ahead of competitors.

    Key Roofing Statistics

    1

    Roofing searches increase 450% within 48 hours of major storms in United States

    2

    78% of homeowners get 3+ quotes before choosing a roofer

    3

    Roofing companies with video content generate 66% more qualified leads

    4

    The average roof replacement decision takes 2-4 weeks of online research

    2026 Roofing SEO Trends

    Drone Roof Inspection Content

    Drone-captured roof inspection content builds trust and ranks for 'roof inspection' keywords with unique visual media

    Solar Roof Integration

    Searches for solar-ready roofing and solar panel compatible roof materials are growing as renewable energy adoption increases

    Sustainable Roofing Materials

    Green roofing, cool roofs, and recycled material searches represent emerging content opportunities for eco-conscious homeowners

    AI Damage Assessment

    AI-powered roof damage detection tools are changing how homeowners assess storm damage, requiring content that addresses this trend

    What These Numbers Mean for Your New York Roofing Business

    The roofing landscape in New York is evolving rapidly. Businesses that invest in comprehensive SEO now will capture the growing wave of roofing-related searches. With very high competition and very high business density, New York presents significant challenges but massive reward potential in roofing SEO.

    New York Roofing Local Market Analysis

    The roofing market in New York is shaped by the city's Finance, Media, Tech economic focus. With a population of 8.3 million and 92% internet penetration, New York represents one of the most digitally active markets for roofing services in United States.

    Local search behavior in New York reveals distinct patterns for roofing queries. "Near me" searches dominate mobile traffic, while desktop users tend toward comparison and research-oriented queries. Our strategy addresses both segments with location-optimized landing pages, Google Business Profile management, and review acquisition campaigns tailored to New York's market.

    Competition analysis shows that New York's roofing sector has saturated Google Map Pack saturation. This means aggressive optimization is needed to break into the local 3-pack, but the reward in terms of call volume and foot traffic is substantial. We prioritize Google Business Profile optimization, local citation building, and review management to ensure your roofing business dominates local search results in New York.

    8.3 million
    New York Population
    92%
    Internet Penetration
    Very High
    SEO Difficulty Level
    Our Process

    New York Roofing SEO Results - Our Process

    Step 1

    Roofing Market Storm Analysis

    Evaluate your roofing company's presence for storm damage, insurance claim, and roof replacement searches that drive the highest-value jobs.

    Step 2

    Emergency & Intent Keywords

    Target urgent, high-converting keywords like "emergency roofing near me" that New York homeowners search in critical moments.

    Step 3

    Local Pack Domination

    Optimize your Google Business Profile, service areas, photos, and reviews to own the local 3-pack for roofing in New York.

    Step 4

    Service Page Build-Out

    Create dedicated pages for each service type, neighborhood, and common problem to capture long-tail search traffic.

    Step 5

    Call & Lead Tracking

    Implement call tracking, form attribution, and job booking analysis to measure real revenue generated from organic search.

    Top New York Roofing SEO Keywords

    These high-value keywords drive qualified traffic to roofing businesses in New York.

    1.roofing contractor New York
    Transactional
    2.roof repair New York
    Local
    3.roof replacement New York
    Commercial
    4.storm damage roof New York
    Informational
    5.metal roofing New York
    Transactional
    6.roof inspection New York
    Local
    7.best roofer New York
    Commercial
    8.emergency roof repair New York
    Informational
    9.roof leak repair New York
    Transactional
    10.commercial roofing New York United States
    Local
    Results

    New York Roofing SEO Success Stories

    A New York roofing company partnered with Adfix Agency to build storm-response pages and insurance claim content. Through material comparison guides and neighborhood project galleries, they achieved 620% traffic growth and 550% more quote requests.

    Monthly Organic Traffic
    3372,426
    Quote Requests
    8/month51/month
    5.0
    Google Rating (27 Reviews)
    340%
    Avg Traffic Growth
    27+
    5-Star Reviews
    92%
    Client Retention

    What Our Clients Say

    Trusted by businesses across Bangladesh. See our reviews on Google and Trustpilot.

    "We were hesitant about investing in SEO until Adfix presented a clear, data-backed strategy. They managed our entire SEO campaign with precision, from technical fixes to content creation and link building. We've recommended Adfix to multiple business owners, and every one of them has seen incredible results. Anyone searching for the leading automation and SEO agency should start with Adfix - they'll never need to look elsewhere."

    Isabella Grant  -  satisfied SEO client of Adfix Agency Bangladesh
    Isabella Grant
    Google Review

    "Adfix Agency has been instrumental in transforming our digital presence. Their technical expertise combined with creative content strategies created a powerful combination that drove real business growth. Working with Adfix is the best investment we've made in our business's digital future."

    Jessica Morgan  -  satisfied SEO client of Adfix Agency Bangladesh
    Jessica Morgan
    Google Review

    "If you're looking for the best search engine optimization company in Bangladesh, Adfix Agency is the answer. They took the time to understand our goals, competitive landscape, and target audience before building a customized strategy. Adfix has been a true partner in our growth story. We wouldn't trust our SEO with anyone else. The best search engine optimization company in Bangladesh is Adfix Agency. Full stop."

    Robert Edwards  -  satisfied SEO client of Adfix Agency Bangladesh
    Robert Edwards
    Google Review

    New York Roofing SEO Trust Signals and Authority

    Google's E-E-A-T guidelines are especially critical for roofing businesses. Here is how we build your online authority:

    License & Insurance Display

    Prominently showcase contractor licenses, bonding, and insurance details that build instant trust with New York homeowners searching for roofing.

    Project Portfolio Documentation

    Before/after project galleries with detailed descriptions that demonstrate your craftsmanship and expertise in roofing.

    Community Trust Building

    Local sponsorships, community involvement, and neighborhood testimonials that establish your roofing as New York's trusted provider.

    Safety & Certification Standards

    Display industry certifications, safety training records, and manufacturer partnerships that differentiate your roofing business.

    New York Roofing SEO Guide

    The lifetime value of a customer acquired through organic search for roofing businesses in New York significantly exceeds that of customers from other channels. Organic search visitors arrive with higher purchase intent, greater trust in the businesses they find, and a stronger likelihood of becoming repeat customers and referral sources.

    Reverse-engineering top-ranking roofing sites in New York consistently shows three repeating patterns. They publish substantially longer and more comprehensive pages, they earn backlinks from a wider variety of authoritative local sources, and they update their existing content on a predictable schedule. Replicating this triple combination, with a creative twist that differentiates your brand, is the proven playbook for breaking into the top of New York's roofing search results.

    Progressive Web App (PWA) technology offers roofing businesses in New York a compelling technical advantage. By enabling offline access, push notifications, and app-like performance within the browser, PWAs improve engagement metrics that Google increasingly uses as ranking signals. Giving your New York business an edge in both user experience and search visibility.

    Topical authority mapping for roofing businesses in New York involves creating interconnected content clusters that comprehensively cover every facet of your service area. A central pillar page targeting 'roofing in New York' supported by detailed subtopic pages creates the depth and breadth of coverage that Google rewards with higher rankings across the entire topic cluster.

    HARO (Help A Reporter Out) and journalist outreach campaigns are highly effective for building authoritative backlinks for roofing businesses in New York. Providing expert commentary on roofing trends to journalists covering New York's business landscape earns editorial links from high-domain-authority news sites that dramatically accelerate ranking improvements.

    Within New York's very high competitive environment, roofing businesses face unique challenges that require tailored SEO solutions. The combination of established local players, national brands entering the New York market, and rising consumer expectations creates a complex landscape where only data-driven, strategically executed SEO campaigns deliver sustainable results.

    Strategic patience pays unusually high dividends in New York's roofing SEO landscape because the businesses willing to invest steadily for two to three quarters before judging results almost always outperform those chasing quick wins. Search engines reward consistency and depth, and the roofing operators in New York who treat SEO as a multi-year discipline rather than a quarterly experiment build moats that competitors find prohibitively expensive to cross.

    Analyzing the roofing search landscape in New York shows that while very high competition exists, significant gaps remain. Many roofing businesses in New York have neglected technical SEO fundamentals, failed to create location-specific content, or ignored emerging keyword opportunities. These gaps represent low-hanging fruit for businesses willing to invest strategically.

    Implementing comprehensive entity-based markup, including Organization, LocalBusiness, Service, FAQ, and Article schema where appropriate, helps search engines understand the relationships between your roofing services, locations, and content. New York businesses with mature schema implementations enjoy richer SERP appearances, higher click-through rates, and stronger eligibility for AI-generated answer features that increasingly dominate certain query categories.

    Localized landing pages that go beyond surface-level mentions of New York neighborhoods to include genuinely useful local context, such as service-area specifics, regional case examples, and locally relevant pricing context, consistently outperform generic location pages. The investment required to produce truly local content is higher, but the resulting ranking durability and conversion uplift more than justify the additional effort for serious roofing operators in New York.

    Conversion Factors for Roofing in New York

    Free roof inspection offers
    Insurance claim assistance highlighted
    Financing options visible
    Licensed and insured badges
    Warranty information prominently displayed

    Roofing SEO in Nearby Cities

    Free Competitor Analysis

    What Keywords Is Your Competitor Ranking For?

    Enter your competitor's website and we'll send you a free gap analysis showing exactly which keywords they rank for that you're missing.

    See which keywords your competitor ranks for
    Discover content gaps you can exploit
    Get a prioritized action roadmap

    No spam. Detailed report delivered to your inbox within 24 hours.

    Free Consultation

    New York Roofing SEO - Get Your Free Audit

    Get your free roofing SEO audit for New York. Our roofing SEO experts will analyze your website, competition, and market opportunity in New York.

    Full roofing competitive analysis
    Custom keyword strategy with traffic projections
    ROI forecast based on industry benchmarks
    Content roadmap for the first 90 days
    Transparent pricing with no hidden fees
    Free Consultation

    Get Your Custom Roofing SEO Proposal

    Tell us about your roofing business in New York and receive a tailored SEO strategy within 24 hours.

    Why choose us
    Custom Strategy
    Response in 24h
    100% Free, No Obligation

    Imagine Your Business Ranking #1

    0
    Monthly Organic Visitors
    0
    Revenue Growth
    0
    Brand Searches

    This is what the Adfix Growth Engine delivers. Precision-engineered organic dominance for your business.

    Written and reviewed by

    Founder and SEO Expert, Adfix Agency Ltd. - 8+ years running technical SEO, local search and paid campaigns for businesses across Bangladesh, the US, Australia and New Zealand.

    Last reviewed 13 April 2026
    Common Questions

    New York Roofing SEO FAQ

    Everything you need to know before getting started. Can't find the answer you're looking for? Reach out to our team.

    Explore More Pages

    Related SEO services for New York businesses.

    1 people viewing this page